| Course Title: | Capstone Course in Marketing |
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| Class Info.: |
| Class Section: | MKT4380.001.13S | Activity Type: | Lecture |
| Class Level: | Undergraduate | Class Number: | 26042 |
| Class Credits: | 3 Credits | Inst. Mode: | Face-to-Face |
| Grading: | Graded - Undergraduate | Session Type: | Regular Academic Session (1) |
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| Status: | Section Status: OPEN Available Seats: 26 Enrolled Total: 53 |
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| Description: | MKT 4380 - Capstone Course in Marketing (3 semester hours) C3 Certified. Students (in teams) are expected to make marketing decisions and compete with other teams to achieve superior performance in terms of market share, profitability and stock price. The course will use marketing simulation to teach practical decision making. Students will make decisions regarding new product specifications, price, production, sales force and advertising as in a real life situation. This course integrates the strategic and the tactical aspects of marketing. Prerequisites: MKT 3320, MKT 3330, MKT 3340, MIS 3300 and FIN 3320. (3-0) Y |
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| Instructor(s): | |
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| Schedule: | Class Location and Times Location: UT Dallas - Main Campus Monday & Wednesday: 11:30am-12:45pm JSOM 1.102 Term: Spring 2013 Session Type: Regular Academic Session (1) Starts: January 14, 2013 Ends: May 13, 2013
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| Exams: | Date: May 13, 2013 Time: 11:00am-1:45pm Location: SOM 1.102 |
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| College: | Jindal School of Management |
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| Syllabus: | Syllabus for Capstone Course in Marketing (mkt4380.001.13s) taught by Fang Wu.
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| Class Evaluation: | A class evaluation for Capstone Course in Marketing (mkt4380.001.13s) taught by Fang Wu hasn't been posted. |
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