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Course Title:Product and Brand Management
Class Info.:
Class Section:MKT3320.001.13S Activity Type:Lecture
Class Level:Undergraduate Class Number:26035
Class Credits:3 Credits Inst. Mode:Face-to-Face
Grading:Graded - Undergraduate Session Type:Regular Academic Session (1)
Status:Section Status: OPEN    Available Seats: 3    Enrolled Total: 66   
Description:
MKT 3320 - Product and Brand Management (3 semester hours) C3 Certified. This course discusses concepts and cases of planning, building, measuring and management of brands and products. It covers topics such as product management, branding, brand equity, product and service quality, brand positioning, perceptual mapping, long term brand management, and the product life cycle. Prerequisites: MKT 3300 and (MATH 1326 or MATH 2414 or MATH 2419). (3-0) Y
Class Notes:• This class fulfills the Certificate in Critical Communication Skills (C3) oral course requirement.
• This class fulfills the Certificate in Critical Communication Skills (C3) written course requirement.
Instructor(s):
Norris Bruce      email: nxb018100@utdallas.edu
Schedule:

Class Location and Times

Location: UT Dallas - Main Campus

Monday & Wednesday:  4:00pm-5:15pm   JSOM 1.117

Term: Spring 2013
Session Type: Regular Academic Session (1)
Starts: January 14, 2013
Ends: May 13, 2013

Exams:Date: May 10, 2013   Time: 2:00pm-4:45pm   Location: SOM 1.117
College:Jindal School of Management
Syllabus:Syllabus for Product and Brand Management (mkt3320.001.13s) taught by Norris Bruce.
Class Evaluation:A class evaluation for Product and Brand Management (mkt3320.001.13s) taught by Norris Bruce hasn't been posted.
The direct link to this class is: http://go.utdallas.edu/mkt3320.001.13s
Register for this class on Orion: http://orion.utdallas.edu