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Course Title:Marketing Research
Class Info.:
Class Section:MKT3340.001.13S Activity Type:Lecture
Class Level:Undergraduate Class Number:26037
Class Credits:3 Credits Inst. Mode:Face-to-Face
Grading:Graded - Undergraduate Session Type:Regular Academic Session (1)
Status:Section Status: OPEN    Available Seats: 28    Enrolled Total: 48   
Description:
MKT 3340 - Marketing Research (3 semester hours) This course provides an overview of the entire marketing research process, which involves collecting and analyzing data to facilitate better marketing decisions. Specific topics include problem definition, research design, use of secondary data, collecting primary data, designing surveys, sampling, fieldwork, basic data analysis, and reporting of findings. Students are expected to know basic marketing and have an aptitude for quantitative analysis. Prerequisites: MKT 3300 and (STAT 3360 or OPRE 3360). (3-0) Y
Instructor(s):
B Murthi      email: murthi@utdallas.edu
Schedule:

Class Location and Times

Location: UT Dallas - Main Campus

Thursday:  4:00pm-6:45pm   JSOM 2.717

Term: Spring 2013
Session Type: Regular Academic Session (1)
Starts: January 14, 2013
Ends: May 13, 2013

Exams:Date: May 9, 2013   Time: 5:00pm-7:45pm   Location: SOM 2.717
College:Jindal School of Management
Syllabus:Syllabus for Marketing Research (mkt3340.001.13s) taught by B Murthi.
Class Evaluation:A class evaluation for Marketing Research (mkt3340.001.13s) taught by B Murthi hasn't been posted.
The direct link to this class is: http://go.utdallas.edu/mkt3340.001.13s
Register for this class on Orion: http://orion.utdallas.edu