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Course Title:Consumer Behavior
Class Info.:
Class Section:MKT4340.001.13S Activity Type:Lecture
Class Level:Undergraduate Class Number:26040
Class Credits:3 Credits Inst. Mode:Face-to-Face
Grading:Graded - Undergraduate Session Type:Regular Academic Session (1)
Status:Section Status: CLOSED    Available Seats: 0    Enrolled Total: 52   
Description:
MKT 4340 - Consumer Behavior (3 semester hours) This course covers the theories and research findings to understand how and why consumers make purchase decisions. Topics include information search and information processing models, perception, evaluation of alternatives, consideration set formation and psychological aspects of household decision making. Students apply these concepts to practical design and marketing of new products. Prerequisites: MKT 3300 and (MATH 1326 or MATH 2414 or MATH 2419). (3-0) Y
Instructor(s):
Julie Haworth      email: haworth@utdallas.edu
Schedule:

Class Location and Times

Location: UT Dallas - Main Campus

Tuesday & Thursday:  11:30am-12:45pm   JSOM 2.902

Term: Spring 2013
Session Type: Regular Academic Session (1)
Starts: January 14, 2013
Ends: May 13, 2013

Exams:Date: May 7, 2013   Time: 11:00am-1:45pm   Location: SOM 2.902
College:Jindal School of Management
Syllabus:Syllabus for Consumer Behavior (mkt4340.001.13s) taught by Julie Haworth.
Class Evaluation:A class evaluation for Consumer Behavior (mkt4340.001.13s) taught by Julie Haworth hasn't been posted.
The direct link to this class is: http://go.utdallas.edu/mkt4340.001.13s
Register for this class on Orion: http://orion.utdallas.edu