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Course Title:Advertising
Class Info.:
Class Section:MKT4350.001.13S Activity Type:Lecture
Class Level:Undergraduate Class Number:26041
Class Credits:3 Credits Inst. Mode:Face-to-Face
Grading:Graded - Undergraduate Session Type:Regular Academic Session (1)
Status:Section Status: OPEN    Available Seats: 9    Enrolled Total: 39   
Description:
MKT 4350 - Advertising (3 semester hours) This course examines the principles and practices of advertising, public relations and promotions. Topics include: the role of the ad agency; the advertising plan based on marketing, research, and consumer behavior; integrated marketing communications; communication goals and measurement, advertising, budgeting, advertising buying, media planning, media scheduling, and art, copy, creativity and production of ads in different media. We also discuss social, ethical and legal issues in advertising. Prerequisites: MKT 3300 and MKT 3320 (3-0) Y
Instructor(s):
Abhijit Biswas      email: axb019100@utdallas.edu
Schedule:

Class Location and Times

Location: UT Dallas - Main Campus

Monday & Wednesday:  2:30pm-3:45pm   JSOM 2.804

Term: Spring 2013
Session Type: Regular Academic Session (1)
Starts: January 14, 2013
Ends: May 13, 2013

Exams:Date: May 13, 2013   Time: 2:00pm-4:45pm   Location: SOM 2.804
College:Jindal School of Management
Syllabus:Syllabus for Advertising (mkt4350.001.13s) taught by Abhijit Biswas.
Class Evaluation:A class evaluation for Advertising (mkt4350.001.13s) taught by Abhijit Biswas hasn't been posted.
The direct link to this class is: http://go.utdallas.edu/mkt4350.001.13s
Register for this class on Orion: http://orion.utdallas.edu